Determination Segmentation Marketing Strategy
September 12th, 2011
Determination Segmentation Marketing Strategy To support Business Transactions on the Internet in Bandung Region
Internet boom across the region in the world gives a broad impact for the development of the infrastructure that supports it. In 1996 in Indonesia recorded 5262 host, this means growing around 521% over the previous year. But this growth is still small compared to Malaysia, namely in the same period reached 686%. Singapore’s growth is smaller, only 368% with the number of hosts that far more is 38,376 pieces. In 1996, Malaysia has 8541 hosts, hosts 24,133 HongKong, Japan 496,427 hosts, and hosts Australia 397 460. Very rapid growth occurred in China, in 1996 has 11,282 hosts with 1003% growth.
The information age will encourage the development of assistive technologies such as data lines: the hardware, software and network technology. Construction of the data path as the backbone will involve all existing telecommunications technologies including fiber optics, satellites, and microwave, while the user side will use fiber optics, coaxial cable, copper and wireless. Server information will be supercomputers, mainframes, minicomputers, microcomputers, and parallel machines, with many different clients at end-point network like conventional PCs, notebooks, palmtops, smart-phones, set-top boxes, and TVs. The software used on the network, including operating systems, network protocols and services, to user interfaces, databases, and sources of data (content).
With the support of computer technology and network infrastructure, many things to do with the internet for example the development of electronic transactions, called Electronic Commerce. This new way of marketing requires companies to start adopting it. E-Commerce In doing these local companies will be required to think locally and act globally.
Some advantages compared with traditional means, namely: to minimize the costs, which means maximizing profits, an unlimited range with access 24 hours a day, and better communication with customers. With the particular charm of a company should be able to attract customers to visit the site. An efficient strategic planning and effective marketing is needed here, which is certainly different to that done in the conventional way