Business and Finance Lectures

There are three segments of Internet users could be identified. Number of respondents segment 1 is 38 respondents (44.19%), segment 2 is 10 respondents (11.63%) and segment 3 is 38 respondents (44.19%). Each of these segments differ significantly on the elements of the marketing mix: product, promotion, physical evidence, communities, processes and pricing. And did not differ significantly on the spot and change elements. Segment one was young and unmarried, have spending and lower education levels compared to two other segments. Segment 2 consists of people who are mature and well established, while the third segment consists of those which are characteristic of the transition from segment 1 to segment 2.

The position of the technology adoption life cycle is a potential market is the position of innovator, early adopter and early majority. While the late majority position is not a potential market but still has a chance to be achieved. Meanwhile, the position of laggards is not a potential market. After doing this research, the authors would like to give suggestions so that this research can be developed and can be more useful:

* Because it is still new, then the business on the internet should be able to reach the widest possible market that can be served to be more quickly accepted. So first it may have to fulfill some desire of many people, and then after the new business has been more widely accepted concept can be applied to fulfill many wishes of little people. Therefore there is a possibility that the segment formed in this study may be combined. Mainly because of the transitional segments identified in segment 3. Here, segment 3 can be combined with segment 2 or segment 1. This election will greatly depend on the wisdom of the marketing mix vendors like what I want to be approached by vendors.
* In this study, the respondents are Internet users and not the consumer, this is because business is still new and consumers do not yet have a significant magnitude. In addition to this study desired attract Internet users to the consumer. Hence continued research is necessary if the amount is significant enough so that consumers can be identified consumer groups are different. One key to the success of marketing on the internet is the uniqueness and distinctiveness are aimed at specific consumer group.

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