The companies know the potential of Social Media (II)
November 15th, 2010
So far it has been so intense the entrance of social media advertising in general, companies know they must be present in these new spaces of communication technology, but over 50% of those interviewed on this occasion does not understand what the real advantage to be gained from a well planned marketing strategy in these communication systems.
In conclusion we can say that most companies that are part of different social networks provide information to users, whether or not customers, however, fail to take advantage of the opportunities suggested by direct contact with a prospective client or one who has already purchased our products or services. Using a social media strategy is used in 30% of companies to increase traffic to web sites, but 29% also attempts to gather information about people who talk about the products sold.
Product of the study mentioned, 36% of companies surveyed are aware of the changes you have to make and provides for the implementation of a study on the behavior of its customers in the next 2 or 3 years. The same companies surveyed think the possibility of incorporating monitoring systems for Social Media (33%), which ultimately proves that the study met the objective of informing and reacting to those responsible for the strategic approach of companies that have neglected the study of social media as appropriate.